Homepage, March 2019
Concept, design

Hill City is a men’s high-performance San Francisco based clothing brand that launched in Fall 2018.

On this homepage, I worked with the Marketing & Usability Research teams to incorporate data and customer feedback into the design.

I partnered with the Creative Director on this project from concept to design review. I also worked with the engineering team to launch it in March 2019. The conversion rate improved by 30% after 7 days.