Landing page, 2015
Art direction for concept, design

Bringing BR New York Fashion Week from stage to online, keeping the energy and elegance but easy to shop!

Email, 2015
Art direction for concept, design

This project was a collaboration with marketing and our fashion design team for an email series called Behind the Seams.

The concept brings the customer closer to our design process with a warm, handwritten, informal tone.

Homepage, 2015
Concept, design, still life photography art direction

The very first generation of responsive design for Banana Republic Online. This was a huge challenge for the organization, requiringdeep collaboration across marketing, merchandising, and engineeringto realize the design.

The design prioritized speed and simplicity to surface all department pages, with an easy transition from desktop to mobile.